Using social media
I put a basic questionnaire on Facebook and asked people I am friends with to fill it and comment what they said. These were the responses I had.
Conclusion
In general, it appears males are more into horrors than females. We have also discovered it is important to have an intriguing story line so that our movie attracts a wider audience, not just people who like to be thrilled and scared. It is also important to get the right amount of gore or action to make it interesting, yet also appealing to all audiences. We also need to make sure our trailer looks professional and well thought out in stead of brashly put together as this can completely change how scary it will come across.
Survey
Using an online survey creator, we were able to quickly get a figure for the current most popular sub genre of horror.
This survey showed us that the most popular type of horror is slasher followed by serial killer. These two sub genres were ideal to merge together which is why we decided to combine the two in order to appeal to the mass audience. By choosing the most popular sub genre, we will also be able to find a large amount of inspiration for our trailer, poster and magazine cover.
(SC)